As one of Riyadh’s leading design and build firms, INC KSA has built its reputation delivering high-performance workplaces for global names including Amazon, EY, BlackRock and Pfizer as well as local clients such as PIF, King Salman International Airport Development Company (KSIADC) and Ministry of Sport. With 36 projects completed within KAFD alone, its latest move turns inward, creating a workspace that reflects the firm’s own culture, pace and way of thinking.
Designed and delivered entirely in-house, the new 900 m2 INC KSA office marks a defining moment for the business. Having outgrown its previous single-unit space, INC KSA, now the largest team within the wider INC Group, has expanded to occupy an entire floor. After years of focusing outward on client environments, this project brings that same level of attention back to its own people.
The design is anchored by the concept of “Echo”, a simple but layered idea that considers how conversations, decisions and movement leave a lasting imprint on a space. It’s also reflective of INC’s role: taking an initial idea and shaping it into something tangible, with each stage adding depth, buildability and meaning.
This is most evident in the planning. The office is organised into public, semi-private and private zones, with a layout that flows rather than dictates. Spaces expand and contract as you move through them, creating a natural rhythm across the floorplate. Collaborative areas, quiet work zones and shared moments are connected in a way that feels intuitive, allowing the space to adapt to the day as it unfolds.
Materiality reinforces this without overstating it. Layered textures and finishes subtly reference ripple patterns, while glass and reflective surfaces introduce lightness and depth. Softer, organic lines appear through joinery and ceiling details, balancing the structure of the space and adding a sense of movement. A restrained, natural palette grounds everything, creating an environment that feels calm and considered.
Furniture plays a central role in bringing the concept to life. Developed by INC’s in-house furniture team in collaboration with manufacturing partners, the package was designed to sit seamlessly within the wider narrative of “Echo”. Many pieces were customised specifically for the project, ensuring alignment not only in aesthetic, but also in performance and user experience. The execution explored innovative approaches to basic materials, allowing the team to experiment with how a single material can be reformed in multiple ways, unlocking so many possibilities.
Across the office, bespoke elements include soft seating, task and meeting chairs, and a series of tailored meeting tables, alongside fully customised height-adjustable executive desks that reflect a high level of craftsmanship across both joinery and furniture. Materiality was approached with the same level of intent, finishes, textures and colour palettes were carefully tested and refined to support the design language while ensuring durability and longevity. The result is a collection that feels cohesive, considered and distinctly INC, reinforcing the firm’s ability to deliver highly tailored, end-to-end solutions.
Lighting is approached with a similar sensitivity. Linear fixtures trace gentle patterns overhead, while shifts in brightness define zones without the need for hard boundaries. In communal areas, feature lighting introduces moments of emphasis, subtle markers within the overall rhythm of the space.
Underlying the design is a considered approach to balance and flow, informed by Feng Shui principles. Circulation is clear and uninterrupted, and spaces are positioned to align with their function. Natural materials and carefully placed reflective elements help maintain a sense of openness and ease throughout.
Sustainability is addressed in practical, everyday ways. Motion sensors help reduce energy consumption, while reusable glass bottles and mugs encourage more conscious habits. The team also continues its recycling partnership with Tadweer, reinforcing a longer-term commitment to responsible practice.
Awarded ‘Fit-Out Firm of the Year’ at the 2025 Design Middle East Saudi Awards, the project continues to demonstrate the strength of clear thinking and disciplined execution.
Ultimately, the space is less about statement and more about experience. The idea of “Echo” isn’t imposed, it’s felt, in the movement through the office, in the layering of spaces, and in the way the environment responds to the people within it. Echo resonates in each decision, a quiet reverberation reshaping what follows. From within, INC listens, questioning its own voice, allowing it to soften, to gather, and to reform into its most considered expression, where it becomes the voice of the end user.
Boardroom
In the Boardroom, a concave geometry was introduced to enhance acoustic performance, allowing sound to travel smoothly along a curved surface and improving overall clarity within the space.
The primary challenge was achieving a continuous 3.2-meter-wide element without any visible joints. To address this, an innovative approach was developed using PET felt, a simple material, transformed into an organic form derived from an initially rectilinear panel.
The fabrication process followed a methodology inspired by 3D printing. Individual components were precisely cut and then assembled into a unified structure. Each panel was segmented using V-grooves and adhered piece by piece to create the full length.
The system was constructed from three main sections, with each section comprising approximately 44 smaller pieces, resulting in around 132 pieces per full-length element.
Across the room, a total of seven such elements were installed, bringing the total number of individual acoustic components used in this room only to approximately 924.
The ceiling acoustic panels are arranged in a continuous, linear pattern across the length of the boardroom, positioned directly above the main meeting table where speech activity is highest. This placement helps absorb sound reflections and reduce echo, ensuring clearer communication between participants. By aligning the panels with the room’s geometry and integrating them with the lighting, the design not only improves speech intelligibility but also creates a calm, comfortable environment that supports focused discussions and minimizes noise distractions.
Wall Acoustics
The acoustical wall panels are thoughtfully integrated across the space, as seen in the images, where they are applied as vertical ribbed features, sculptural textured surfaces, and soft fabric finishes. They are positioned behind seating areas, within meeting niches, and along circulation walls to absorb sound where conversations and activity are most concentrated. This placement helps reduce echo and enhances speech clarity, creating a more comfortable and private environment.
The panels were also carefully customised to create an innovative approach to acoustics and design. In some instances, raw hems were intentionally left exposed with paint applied behind them to accentuate the flowing curves of the forms. In other areas, varying panel thicknesses and patterns were used to compose artwork-like features within enclosed offices, with integrated shelving elements crafted from simple, honest materials.
At the same time, the panels act as key design elements, introducing rhythm through linear patterns, warmth through earthy tones, and depth through three-dimensional forms, making the walls visually engaging while maintaining a calm, refined atmosphere.
Arcade Ceiling
The ceiling design is inspired by soft, organic forms that resemble overlapping petals or flowing fabric, creating a sense of movement and continuity across the space. The curved, modular panels are arranged in a rhythmic pattern that feels both structured and fluid, echoing natural geometries while maintaining a refined, contemporary look. This sculptural approach softens the ceiling plane, breaking away from flat surfaces and introducing depth and visual interest. At the same time, the gentle curves help diffuse sound and light, enhancing both the acoustic performance and the overall ambience of the space.
Barrel Vaults
The intent of this design was to create a sculptural element that echoes the timeless architectural form of barrel vaults, a feature that has been present in architecture for centuries. This acoustic installation was thoughtfully customized in sections to align with the length of our workstations, ensuring both visual continuity and functional performance. Integrated lighting is seamlessly incorporated within the structure, helping to softly distribute light from one station to another while preventing light trespass and minimizing glare, enhancing overall visual comfort and the spatial experience.
INC KSA’s office expansion is a live demonstration of its ability to deliver highly tailored, end-to-end workplace environments. Designed and built entirely in-house, the project showcases the studio’s strength in translating concept into craft, balancing innovation with performance, and creating spaces that truly support how people work.
From bespoke furniture and acoustic solutions to carefully considered planning and sustainability-led decisions, the project reflects the depth of INC KSA’s expertise across design and delivery.
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