Sean Nicholson, CEO of INC Group, and Thuli Zulu, the company’s GM for Africa, channelled an energising freshness and positivity into their recent interview with Asset, making for a profoundly inspiring narrative. INC – an acronym for ‘inspiring new creations’ – was founded in 1988 and has established itself as one of the leading interior design and fitout firms in the Middle East. It recently won ‘Best Fitout Project’ at the Design Middle East KSA Awards 2023 for the Saudi Arabian region. The company is now making its mark in South Africa with its sights set on other African as well as global ambitions.